Alpro’s laundry spot washes the greenwashing
Celebrating today’s Earth Day, the plant-based producer launches an ad that encourages brands and consumers to consider the planet all year round.
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Credits
powered by
- Agency VMLY&R/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
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Credits
powered by
- Agency VMLY&R/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Production Co. Revolver
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Post Production The Glue Society
- Editor Luke Crethar
- Colorist Scott Stirling
- Sound Heckler
- Sound Executive Producer Bonnie Law
- Sound Designer Dave Robertson
- Director Millicent Malcolm
- Executive Producer/Managing Director Michael Ritchie
- Executive Producer/Partner Pip Smart
- Producer Jasmin Helliar
- Producer Serena Paull
- Production Designer Damien Drew
- DP Ross Giardina
Credits
powered by
- Agency VMLY&R/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Production Co. Revolver
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Post Production The Glue Society
- Editor Luke Crethar
- Colorist Scott Stirling
- Sound Heckler
- Sound Executive Producer Bonnie Law
- Sound Designer Dave Robertson
- Director Millicent Malcolm
- Executive Producer/Managing Director Michael Ritchie
- Executive Producer/Partner Pip Smart
- Producer Jasmin Helliar
- Producer Serena Paull
- Production Designer Damien Drew
- DP Ross Giardina
Instead of a making a nod to the planet’s woes on just one date, Alpro is kicking off a 365-day campaign to recognise Earth Day all year round and highlight the trivialisation of sustainability issues.
Created by VMLY&R, the campaign will include new content and activations launched daily until April 2023.
It launches with a witty, laundry-themed hero film, directed by The Glue Society, through Biscuit, which calls attention to the many promises often pledged around Earth Day, pointing out that the climate crisis and other environmental issues require more attention than just a 24-hour cycle.
