Production Company Alfredo Films welcomes UK director Zacella (Zac Ella) for Canadian representation. 

Kippax born and raised, Ella is known for his zany, wacky films that combine larger than life characters with whippy camera moves, colourful production design and bold VFX.

After trying his hand at fine art, graphic design, and even as part of a music group, Ella used his grandfather’s camera to get into filmmaking which ended up launching his career as a commercial director. 

Today, Ella is known globally for his fresh, energetic and playful work, a style which he’s been able to apply to spots with McDonald’s, Cadbury, Adidas and Macy’s, to name a few. 

Executive producer Alexander Henry has to say on Ella's signing “Zac brings a true level of artistry to his work. He is very involved in every step of the filmmaking process and it’s such an incredible thing to watch him work and see his vision come to life. He’s got such a big personality that when he’s directing everyone on set stops and watches. It’s a beautiful thing to witness.”

On signing, Ella has to say “Not only are the Alfredo team good, honest humans, they have an exciting awareness for fresh and modern film-making on a global scale.  Add in a knack for making that creative collaboration work no matter the time zone and I’m hooked. I mean, when it comes to creating work I wanna give it as big a reach as possible with as big an audience as possible. I feel Alfredo can help achieve this with their impeccable juicy taste that’s ripe for the modern world.”