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Action for Children – Choose Childhood

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This new commercial takes inspiration from the classic 'Choose Life' section of seminal 90s film Trainspotting.

Sam Huntley's spot, called Choose Childhood, starts with what seems to be physical abuse on a young boy before he bolts for the door of his flat and runs through the streets telling us that he would choose love, choose, friends, choose freedom and he would choose hope... if he had a choice. 

The spot was created through Arthur London and edited by Toby Conway-Hughes.

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