ACNE's DM good docs
Directed by PRETTYBIRD's Margot Bowman, this slick new campaign for Dr. Martens explores the unique connections people forge with their boots.
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Credits
View on- Agency Acne Advertising/London
- Production Company PRETTYBIRD/UK
- Director Margot Bowman
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Credits
View on- Agency Acne Advertising/London
- Production Company PRETTYBIRD/UK
- Director Margot Bowman
- Post Production Electric Studios
- Executive Creative Director Kate Murphy
- Executive Producer Jack Howard
- Producer Daisy Bambridge
- Creative Matt Wood
- Creative Tom Loveless
- Creative James Ranson
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Producer Paulette Caletti
- Producer Benji Landman
- DP Annika Summerson
- Post Producer Ben Honour
- Colorist Jason Wallis / (Colorist)
- Color Producer Olivia Jessop
- Composer Gisela Fulla Silvestre
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Credits
powered by- Agency Acne Advertising/London
- Production Company PRETTYBIRD/UK
- Director Margot Bowman
- Post Production Electric Studios
- Executive Creative Director Kate Murphy
- Executive Producer Jack Howard
- Producer Daisy Bambridge
- Creative Matt Wood
- Creative Tom Loveless
- Creative James Ranson
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Producer Paulette Caletti
- Producer Benji Landman
- DP Annika Summerson
- Post Producer Ben Honour
- Colorist Jason Wallis / (Colorist)
- Color Producer Olivia Jessop
- Composer Gisela Fulla Silvestre
Whatever you may call them - DMs, Docs or Doc Martens - Dr. Martens have been a footwear staple for decades, with wearers as devoted to the brand and its iconography as they are to the boot itself.
Telling the stories of three such customers is ACNE's Broken in once, worn for a lifetime. campaign, gathering memories and anecdotes from individuals infatuated with the product: Elijah, Sarah and Jai.
Brought to life distinctively by PRETTYBIRD's Margot Bowman, with a snappy visual style that grabs your attention, these cute docs [pun intended] get to the soul [pun intended] of the legendary footwear.
“Growing up in Camden market, working with DM's was a really special one," comments Bowman. "The passion and energy everyone brought to the process is really proof of how meaningful great products can be. The range of stories, adventures and lived experiences we tapped into was truly humbling and a joy to bring to screen.".
“This campaign was about getting real stories from real wearers from all walks of life," adds Tom Loveless, Creative Director, ACNE. "We spoke to people about their own unique stories, with their Docs from all across the globe.
"It was an honour to celebrate just how many feet this iconic brand has been on over the years.".
