A female athlete’s worst nightmare

Created by DDB Spain and directed by BRBR, through Landia, this short film starts innocently enough with a portrait of a coach training a young athlete to pursue her dreams at any cost. 

Inspired by more than 10,000 real life stories, the film then shows how behind that motivational language there can be sinister intent. 

The chilling message highlights the many young athletes who suffer in silence, not wishing to hinder their success. 

#HeroesDeHoy (Heroes of Today) is a social awareness platform, supported by DBB Spain, that promotes equality and highlights intolerance and abuse in any form.