Mercedes-Benz: In The Long Run
Mercedes-Benz has launched its new GLE model with a beautifully crafted short film that tells a modern family story with a twist.
Credits
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- Production Company Iconoclast Germany
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Credits
powered by
- Production Company Iconoclast Germany
- Post Production Slaughterhouse Berlin Visual Manufacturing
- Grade Company 3 New York
- Location Service PS1
- Director of Photography Linus Sandgren
- Art Director Mathias Wilke
- Copywriter Matti Lietsch
- Agency Producer Sebastiaan Peters
- Executive Creative Director
- Executive Producer Jan Dressler
- Chief Creative Officer Andre Kemper
- Managing Director J?rg Schultheis
- Managing Director Nicolas Lhermitte
- Managing Director Nils Schwemer
- Director Niclas Larsson
- Producer Bj?rn Kr?ger
- Creative Director Patrick Klebba
- Creative Director Christopher Hoene
- Creative Director Christian Kies
- Colourist Sofie Friis Borup
- Founder Dr. Tonio Kr?ger
- Managing Director Creative
- Managing Director Creative Matthias Schmidt
Credits
powered by
- Production Company Iconoclast Germany
- Post Production Slaughterhouse Berlin Visual Manufacturing
- Grade Company 3 New York
- Location Service PS1
- Director of Photography Linus Sandgren
- Art Director Mathias Wilke
- Copywriter Matti Lietsch
- Agency Producer Sebastiaan Peters
- Executive Creative Director
- Executive Producer Jan Dressler
- Chief Creative Officer Andre Kemper
- Managing Director J?rg Schultheis
- Managing Director Nicolas Lhermitte
- Managing Director Nils Schwemer
- Director Niclas Larsson
- Producer Bj?rn Kr?ger
- Creative Director Patrick Klebba
- Creative Director Christopher Hoene
- Creative Director Christian Kies
- Colourist Sofie Friis Borup
- Founder Dr. Tonio Kr?ger
- Managing Director Creative
- Managing Director Creative Matthias Schmidt
Mercedes-Benz and antoni Garage have launched the new GLE model with an emotional short film, directed by Niclas Larsson via Iconoclast Germany, which tells a modern family story with a twist.
Released to coincide with the International Day of People with Disabilities, In the Long Run features a strong woman and mother who is training hard for her dream of taking part in her first ever triathlon. Beautifully shot, the four-and-a-half minute film explores themes of patience, dedication and love as the woman battles to overcome the limits of her physical abilities - the true extent of which is revealed in the final scene.
You might recognise the song used in the ad - it's Michael Kiwanuka's Cold Little Heart, which featured as the title track on HBO series Big Little Lies.
Connections
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- Agency antoni Garage Berlin
- Grade Company 3 New York
- Location Service PS1
- Post Production Slaughterhouse Berlin Visual Manufacturing
- Production Iconoclast Germany
- Chief Creative Officer André Kemper
- Director Niclas Larsson
- Director of Photography Linus Sandgren
- Executive Producer Jan Dressler
- Managing Director Nils Schwemer
- Managing Director Nicolas Lhermitte
- Managing Director Creative Matthias Schmidt
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