The Macallan: Make the Call

J. Walter Thompson London has created a new long-term brand campaign for single malt scotch whisky brand, The Macallan.

The film, called Make The Call was directed by Juriaan Booij through RSA Films and DP'd by John Mathieson, the twice Oscar-nominated cinematographer behind Gladiator and X-Men. The visual effects were created by Absolute Post Production using new techniques, from the first use of motion capture in a wind tunnel, to 3D cloudscapes created using VR headsets.

“One of the most refreshing things about this campaign is that it avoids the category clichés of heather, leather and weather," said JWT ECD Lucas Peon. "To get the attention of people who wouldn’t necessarily drink single malt, you have to do something more provocative and authentic.”