MPC announced today that Walter Campbell will be leading creative development at its London office.

The great mind behind Guinness Surfer, Volvo Twister and Dunlop Expect the Unexpected and countless more groundbreaking ads said; “MPC used to be strictly post; today it’s an end-to-end creative and production solution. We pick up the project from wherever our clients’ capabilities end. Being here gives me the opportunity to work on ambitious jobs and interesting ideas, directly with brands, as well as with smart agencies and directors. MPC has always known how to craft the work. What people don’t know yet is that we also know how to make work that is effective: work that is memorable and moves people to act. So, I’m here to develop that side of things.”

Working closely with Oliver Forder, head of business development at MPC and former AMV BBDO colleague, the pair will look to subvert the notion of the typical post production house and develop an end-to-end offering for the modern advertising industry.

Commenting on the new hire, MPC London MD Jonathan Davies said: “We’re incredibly excited about the addition of Walter to the team. Many of us here have worked with him in some respect over the years but what’s most exciting is that he joins us at a time when this creative role at a VFX house is possible. Ten years ago, it would have been a different story. We couldn’t think of a better person for the job.”

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