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Asics – AsicsTiger: What the Gel?

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Greg Bray directs this delightfully crazed ad that continues the AsicsTiger sneaker brand campaign What the Gel? created by Berlin-based indie shop The Adventures Of.

Punctuated by animated ‘boings’ and bouncing blobs of gel, this potty spot sees fictional 'world famous in Japan' sneaker vlogger, Gabari, reviewing – or rather yelling about – the new HyperGEL-LYTE trainers from OG sneaker maker AsicsTiger. 

Call us simple minded, but really what's not to like about an excitable Japanese man with a stupendous afro and large feet where his hands should be bellowing exuberant exclamations about some new shoes?

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