We Happy Few: Haworth Labs: Introducing Joy
This creepy-but-cool trailer for a dystopian video game questions whether we want a nice life - or a real life.
Credits
powered by- Editor Wheeler Sparks
- Director of Photography Bongani Mlambo
- Director Wheeler Sparks
- Producer Jeff Walker
- Producer Lisa Normand
- Creative Director Matt Bull
- Creative Director Bo Bartlett
![](https://d17mj1ha1c2g57.cloudfront.net/v1/HF3J3S61A1LIwq-AUKvUfTe_oNM/1024x576%23/80/shotsmag/production/media/5/5/a62052fd-d2d8-4549-84f9-cdceb7aa5903/a62052fd-d2d8-4549-84f9-cdceb7aa5903_IMAGE_0004.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Editor Wheeler Sparks
- Director of Photography Bongani Mlambo
- Director Wheeler Sparks
- Producer Jeff Walker
- Producer Lisa Normand
- Creative Director Matt Bull
- Creative Director Bo Bartlett
This creepy-but-cool trailer for a dystopian video game questions whether we want a nice life - or a real life.
Set in a retrofuturistic 1960s England, We Happy Few sees players navigate the narratives of three citizens trying to escape from a lifetime of cheerful denial. The game trailer, created by Kickstand, is at first glance a typical 'happy pills' prescription ad - but towards the end we get a glimpse of the grim reality that lies beneath. Is that a dog, or...
The spot was directed by Wheeler Sparks through Lonely Standard.
Connections
powered by- Agency Kickstand
- Production Lonely Standard
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