Helmut Lang x Jeremy Deller x BRTHR

BRTHR directs a bizarre, darkly comic film for Helmut Lang's latest collaboration with British conceptual artist Jeremy Deller.

The fashion label invited Deller to create three official hoodies in his trademark pink hue, with a selection of his five favourite artworks hidden inside.

The film opens with an ominous scene of a dark and stormy night in London. Stevie, a patient in a hospital, is bandaged from head to toe after being hit by a double-decker bus while wearing one of the Deller-designed hoodies. The doctor asks his assistant to review the X-rays again and suddenly the hospital is transformed into a psychedelic rave, with the whole gang breaking into a dance routine as trippy graphics of squids, skeletons, and other oddities flash intermittently on the screen.