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Sydney-born Kenn MacRae has joined Smoke & Mirror’s Amsterdam office as Managing Director and the newly-formed role of Global Creative Director.

MacRae will be responsible for steering Smoke & Mirrors’ creative collaboration with international partners following its recent expansion into the LATAM and APAC regions.

As a writer, director, and creative director, MacRae has worked on film content and more for agencies, brands and audiences around the world for the past 20 years, previously as an ECD at Sid Lee and Iris, where he oversaw ideation and execution of concepts across all media.

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