It's our (beach) party and we'll shamelessly promote it if we want to...

No, seriously, subscribers pick up your wristbands today. And here are some other less good than the shots Beach Party perfectly interesting in their own right events. See you on the beach!


What: Saatchi & Saatchi New Director's Showcase

Where: 10:00 - 11:15, Lumière Theatre

Why: The New Directors’ Showcase, now in its 27th year, acts as a platform for talented new directors to have their work premiered to a global audience. This landmark screening has a reputation for unearthing the new directors of tomorrow as part of Saatchi & Saatchi’s commitment to supporting emerging directors and spotlighting the very best in creative talent. Always a popular session, be sure to arrive early to get a seat. 


What: The Mutating Creative

Where: 12:00 - 12:30, Entertainment in Focus

Why: They tell you that to be recognised in a sea of talent is about standing out with one defining output. To have cut through requires a conscious effort to do one thing well. But what about the creatives who choose not to channel all their passion into one area? What about the growing 'mutant creative' – a new breed of artist that evolves and changes their role and skill set with each piece of work? With the ever-growing speed of the industry, is it still possible to remain a successful one-trick pony? Mill+ creative director Carl Addy will share learnings from interviews with a number of key 'super-creatives' and debunk the premise of the 'jack of all trades, master of none'. 


What: YDA Ceremony and Production Companies Are Dead, Long Live Production Companies Panel

When and Where: 16:00 - 19:00, JW Marriott Hotel

Why: Examining how traditional methods of working within production are changing and its effect on traditional commercial output, the panelists will tackle questions on how production companies are embracing this evolution, what creative steps company leaders need to take in future and how companies can broaden their creative horizons. As well as look at the effectiveness of TV commercials today. 

Click here to see Sir John Hegarty discuss the introduction of the Awards' Changing the World Frame by Frame category.

And of course, don't forget to pick up your wristband for tonight's shots Beach Party.