NHS Give Blood: Represent ft. Lady Leshurr

NHS Blood and Transplant have joined forces with MOBO for this new campaign to drive registrations of blood donors from the black and Asian communities.

Less than three per cent of people who have given blood in England in the last 12 months come from the black and Asian communities and to change this MullenLowe London enlisted English grime artist Lady Leshurr to call on these communities to Represent through donations.

Produced by Iconoclast London and helmed by Rohan Blair-Mangat the film also features a host of famous faces including Kanya King, CEO and founder of MOBO Organisation; Ade Adepitan MBE, TV presenter and wheelchair basketball player; Olympic boxing champion, Nicola Adams; comedian Doc Brown, and QPR footballer Gianni Crichlow.

The film will be supported by a social campaign partnership between NHS Blood and Transplant and the MOBO Awards utilising the hashtag #Represent.