ASICS: MetaRun

Turkish director Onur Senturk's highly aesthetic and future-facing graphic eye is celebrated in this spot as he applies his vision and technical knack to a new campaign for ASICS.

Set at the brand's Japanese HQ, the film highlights the intensive testing facilities and procedures imposed on the MetaRun show before it hits the shelves. 180 Amsterdam created the script with PostPanic on production duty and the campaign came together with a mixed media approach combining live-action with high-end VFX.

Filmed in Amsterdam with athletes, actors and product against green screen, the post production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.