Samsung: Happy Accidents
Domestic destruction is the theme of this spot from Fold7, as consumers turn their attention to Christmas gifts.
Credits
powered by
- Executive Creative Director Ryan Newey
- Creative Chris Bennett
- Creative David O'Brien
- Creative Dom Martin
- Director Oscar Bi?rd
- Creative Director Dom Martin
- Media Agency
Credits
powered by
- Executive Creative Director Ryan Newey
- Creative Chris Bennett
- Creative David O'Brien
- Creative Dom Martin
- Director Oscar Bi?rd
- Creative Director Dom Martin
- Media Agency
With the upcoming end-of-year shopping season upon us, Samsung has released this spot reminding consumers about its SUHD TV for their festive wish lists.
Partnering with agency Fold7, the 90-second video comes ahead of Black Friday and is based on the insight that with every launch of a new great tech product comes the desire to upgrade. The humorous video shows people across the globe mischievously finding any excuse to replace their old TV with a new Samsung SUHD TV and its Nano Crystal Display technology.
“We’re proud to have undertaken our first major project for Samsung. We are delighted to have the opportunity to create such a simple and powerful story that dramatises a basic human truth that people are prepared to go to great lengths to justify upgrading to the latest technology," says Marc Nohr, CEO at Fold7.
Connections
powered by
- Agency Fold7
- Production Hobby Film
- Creative Dom Martin
- Creative Director Dom Martin
- Director Oscar Bård
- Executive Creative Director Ryan Newey
- Media Agency Starcom
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