Lexus Peddles VR Experience with Pro Cyclist

Imagine sitting indoors on a rainy day, snug in your front room… yet actually you’re squinting your eyes in the bright Californian sunshine, enjoying the scenery and catching sight of the Malibu Mountains.

Ok – you’ll have to be a cyclist enthusiast to enjoy the latest 360 VR experience from Samsung and created by Lexus, Team One and UNIT9 – as the story’s told from Velde’s saddle view.

He will take you on the Lexus Elevate adventure, narrating his story behind the sport and sharing his personal training programme.

“Virtual reality as a medium is really about releasing the viewer from the limits of a traditional film,” says UNIT9 director Anrick Bregman. “You can look anywhere, you can make your own version of this film, and have it be different every single time.”

Cycling fanatics can also experience the film if they attend Colorado’s USA Pro Cycling Challenge event, which is currently on until Sunday. Look out for the Lexus Finish Festivals to watch the video or watch it below using your Samsung Gear VR, Google Cardboard or Samsung Galaxy S6.

Follow the movement using the #LexusCycling hastag.