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Brita: Sugar Buildings

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  • Director of Production Bryan Holt
  • Production Designer
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This artistic campaign from DDB California for Brita water filters shocks viewers with the fact that consuming just one soda a day equates to eating 221,314 sugar cubes.

A beautiful spot directed by Matthias Zentner through harvest films shows an entire city built out of this number of sugar cubes. The masterpiece was created by sugar sculptors Brendan Jamison and Mark Revels.

As the camera zooms out to show the scale of the sculpture, the viewer is left with a simple message – drink more water. 

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