Work
Brita: Sugar Buildings
Sculpture artists create an entire city out of 221,314 sugar cubes for Brita spot.
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Credits
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- Agency DDB California
- Production Company Harvest Films
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Credits
powered by
- Agency DDB California
- Production Company Harvest Films
- Editing Company Beast San Francisco
- Record Company Ring The Alarm
- Editor Tim Brooks
- Director of Photography Stefan von Borbely
- Executive Producer Tracey Coleman
- Executive Producer Rob Sexton
- Executive Producer Bonnie Goldfarb
- Head of Production Niko Whelan
- Director Matthias Zentner
- Creative Director Jim Bosiljevac
- Production Designer
- Line Producer
- Line Producer Francie Moore
- Associate Creative Director
- Director of Production Bryan Holt
- Production Designer
Show full credits
Credits powered by
Credits
powered by
- Agency DDB California
- Production Company Harvest Films
- Editing Company Beast San Francisco
- Record Company Ring The Alarm
- Editor Tim Brooks
- Director of Photography Stefan von Borbely
- Executive Producer Tracey Coleman
- Executive Producer Rob Sexton
- Executive Producer Bonnie Goldfarb
- Head of Production Niko Whelan
- Director Matthias Zentner
- Creative Director Jim Bosiljevac
- Production Designer
- Line Producer
- Line Producer Francie Moore
- Associate Creative Director
- Director of Production Bryan Holt
- Production Designer
This artistic campaign from DDB California for Brita water filters shocks viewers with the fact that consuming just one soda a day equates to eating 221,314 sugar cubes.
A beautiful spot directed by Matthias Zentner through harvest films shows an entire city built out of this number of sugar cubes. The masterpiece was created by sugar sculptors Brendan Jamison and Mark Revels.
As the camera zooms out to show the scale of the sculpture, the viewer is left with a simple message – drink more water.
Connections
powered by
- Agency DDB California
- Editing Company Beast San Francisco
- Production harvest films
- Record Company RingTheAlarm
- Creative Director Jim Bosiljevac
- Director Matthias Zentner
- Director of Photography Stefan von Borbély
- Editor Tim Brooks
- Executive Producer Bonnie Goldfarb
- Executive Producer Rob Sexton
- Associate Creative Director SamBrown
- Director of Production Bryan Holt
- Line Producer Francie Moore
- Production Designer Laura Fox
Unlock this information and more with a Source membership.
