360CRISP makes its debut with LUNCHABLES Grilled Cheesies

Kraft Heinz unveils 360CRISP, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 

360CRISP makes its debut with the launch of LUNCHABLES Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.

 As the brand’s first expansion into the frozen food category, LUNCHABLES Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name, LUNCHABLES Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave, no pans or stove necessary.

“The launch of 360CRISP™ is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond. At Kraft Heinz, we’re sitting at the intersection of food and technology, building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP is just the beginning.” said Alan Kleinerman, VP Head of Disruption at Kraft Heinz.

“Remember when you were a kid, wondering what happens inside a microwave as your food heats up? We tapped into those kid-fueled daydreams as the inspiration for this campaign.” - Daniel Righi, Creative Director at GS&P