Benton heads back to Fresh Films
Fresh Film announces the return of multi-award winning director Anthea Benton to its roster.
Benton has carved a consistently creative image-making niche which has spanned over two decades. She began her filmmaking career in music videos with her then-partner Vaughan Arnell. At that time there were no promo directors who came from any kind of modernist photography or fashion background, no directing duos and, in those early days, no female directors.
Having honed her directing skills in the more experimental world of promos she was able to explore different disciplines from stop-frame animation and shooting underwater to vintage, hand-cranked black and white filmmaking. Benton's breakthrough piece was Wrangler DJ, the first TV commercial to feature a spoken word rapper and an entirely African-American cast.
This spawned a raft of groundbreaking campaigns for brands inclusing Levi’s, Stella Artois, BT, Adidas and IKEA. She went on to pursue her solo career with campaigns for brands including Barclaycard, Audi, EE, Ford, Sony and McDonald’s. More recently, Anthea revisited her partnership with Arnell and created last year's widely acclaimed House of Fraser Christmas commercial.
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