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Peter Lydon & Fold7 On Recreating The Danish Way With Mads Mikkelsen

Director and agency discuss extending their Carlsberg campaign and give us a glimpse behind the scenes of the Mads Mikkelsen-starring work.


Merman director Peter Lydon recently helmed a series of spots for Carlsberg through London agency Fold7 which continue their The Danish Way campaign. A main TVC, called Share [top] and a number of online films, which are all featured below, star Danish acting legend Mads Mikkelsen displaying his ultra-cool Danish charm and ultra-dry Danish humour. 

Below, Lydon [far right] and Fold7's Lucy Aston and Ryan Newey, reveal…to continue reading please subscribe now

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