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Pepsi: What Went Wrong?

After the backlash against Pepsi's now withdrawn spot, we ask a number of creatives and clients what went wrong.

Yesterday's furore over Pepsi's new Kendall Jenner-starring commercial garnered opprobrium not only from the industry but the world - ie the internet - at large.

Pepsi has since pulled the in-house created commercial and released a statement, below, explaining their thinking behind the offending spot. Creative Sam Walker has already given his in-depth analysis of what went wrong, but we also asked a number of clients and creatives from the industry…to continue reading please subscribe now

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