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Russian Christmas Ad Causes Major Backlash

A new, ultimately controversial campaign for Credit Bank of Moscow sees a silent Santa kidnap a working mother.

A new commercial for Credit Bank of Moscow has caused a wave of criticism from some quarters over its depiction of working mothers and of the hitherto benevolent figure of Santa Claus.

 

The five-minute film, called Christmas Wishes [below], features Ded Moroz, an Eastern European version of Santa Claus and the fictional figure which is the symbol of Russian winter, kidnapping a working mother who has seemingly neglected her eight-year-old daughter.

The little girl had written to…to continue reading please subscribe now

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