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Fredrik Bond Gets Back to Nature for Strongbow

Strongbow releases a new global campaign which sees an orchard created within a disused building in Johannesburg.

Strongbow has released a new global campaign called Nature Remix which includes a series of coordinated 'acts' in seven cities around the world. The campaign aims to reconnect city dwelling consumers with nature, making their everyday environment a more enjoyable place to live.

Co-created with Cloudfactory, the campaign comprises experiential activity, as well as a new TV commercial [above], digital films and social media amplification.

 

 

To launch the Nature Remix campaign Strongbow created an orchard in…to continue reading please subscribe now

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