Deepfake technology is here to stay and while the finished article can be unnerving, and there are ethical issues around its use, it's a worthy trade off for a new and exciting creative tool, argues The Moon Unit.
Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?
Sex doesn’t sell like it used to, so how does alcohol advertising keep cutting it? The Moon Unit examines how alcohol brands are re-invigorating old advertising tropes with new creative energy.
The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.
The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?
With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.
With no 'off-season' and exponential audience growth, The Moon Unit fully understands why brands are clamouring to get on board the burgeoning esports bandwagon.
Too big. Too unwieldy. Too tech-focussed. Too money-minded. Too hedonistic. Ahead of next week, when a swathe of adland's global contingent will head to Cannes, The Moon Unit make the case for a festival which, while changed, continues to provide the industry with a dose of what it needs.
Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.
The explosion of influencer marketing on social media has highlighted some strange and inhuman hitchhikers. International creative services company, The Moon Unit, dives into this weird world, examining the creators, and the curious ethical issues that surround them.