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The Moon Unit

The Moon Unit

17th Jun 2020 Insight
Deepfakes will be the ad industry’s opportunity to lead by example

Deepfakes will be the ad industry’s opportunity to lead by example

Deepfake technology is here to stay and while the finished article can be unnerving, and there are ethical issues around its use, it's a worthy trade off for a new and exciting creative tool, argues The Moon Unit.

8th Apr 2020 Insight
How brands are navigating coronavirus crisis communication

How brands are navigating coronavirus crisis communication

Within a month uncertainty has become the new normal. Brands and agencies have had to think on the fly, scuttling long term strategies and pulling entire campaigns. As a result, the way brands are communicating has changed. But, asks The Moon Unit, how can they navigate the fine line between sympathy and sales messaging without damaging relationships?

28th Feb 2020 Insight
Alcohol advertisers must mix it up to stay relevant

Alcohol advertisers must mix it up to stay relevant

Sex doesn’t sell like it used to, so how does alcohol advertising keep cutting it? The Moon Unit examines how alcohol brands are re-invigorating old advertising tropes with new creative energy.

16th Dec 2019 Insight
The dark underbelly of internet marketing

The dark underbelly of internet marketing

The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.

30th Sep 2019 Insight
How one Instagram account turned fashion upside down

How one Instagram account turned fashion upside down

The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?

19th Sep 2019 Insight
How to... navigate music festival branding

How to... navigate music festival branding

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.

22nd Jul 2019 Insight
Why competitive video gaming is the biggest marketing battleground of the next decade

Why competitive video gaming is the biggest marketing battleground of the next decade

With no 'off-season' and exponential audience growth, The Moon Unit fully understands why brands are clamouring to get on board the burgeoning esports bandwagon.

13th Jun 2019 Insight
Cannes is awesome; but not in the way people think

Cannes is awesome; but not in the way people think

Too big. Too unwieldy. Too tech-focussed. Too money-minded. Too hedonistic. Ahead of next week, when a swathe of adland's global contingent will head to Cannes, The Moon Unit make the case for a festival which, while changed, continues to provide the industry with a dose of what it needs.

17th May 2019 Insight
For purpose or profit? The ethical debate behind brand activism

For purpose or profit? The ethical debate behind brand activism

Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.

10th Apr 2019 Insight
Should consumers be wary of animated influencers?

Should consumers be wary of animated influencers?

The explosion of influencer marketing on social media has highlighted some strange and inhuman hitchhikers. International creative services company, The Moon Unit, dives into this weird world, examining the creators, and the curious ethical issues that surround them.

The Moon Unit

The Moon Unit