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The Moon Unit

The Moon Unit

30th Sep 2019 Insight
How one Instagram account turned fashion upside down

How one Instagram account turned fashion upside down

The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?

19th Sep 2019 Insight
How to... navigate music festival branding

How to... navigate music festival branding

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.

22nd Jul 2019 Insight
Why competitive video gaming is the biggest marketing battleground of the next decade

Why competitive video gaming is the biggest marketing battleground of the next decade

With no 'off-season' and exponential audience growth, The Moon Unit fully understands why brands are clamouring to get on board the burgeoning esports bandwagon.

13th Jun 2019 Insight
Cannes is awesome; but not in the way people think

Cannes is awesome; but not in the way people think

Too big. Too unwieldy. Too tech-focussed. Too money-minded. Too hedonistic. Ahead of next week, when a swathe of adland's global contingent will head to Cannes, The Moon Unit make the case for a festival which, while changed, continues to provide the industry with a dose of what it needs.

17th May 2019 Insight
For purpose or profit? The ethical debate behind brand activism

For purpose or profit? The ethical debate behind brand activism

Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.

10th Apr 2019 Insight
Should consumers be wary of animated influencers?

Should consumers be wary of animated influencers?

The explosion of influencer marketing on social media has highlighted some strange and inhuman hitchhikers. International creative services company, The Moon Unit, dives into this weird world, examining the creators, and the curious ethical issues that surround them.

The Moon Unit

The Moon Unit

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