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Joel Meadows

Joel Meadows

25th Oct 2019 Insight
How BMW's The Hire ushered in a new era

How BMW's The Hire ushered in a new era

Nearly 20 years ago a car campaign changed the playing field not just for the automotive sector but for advertising as a whole. Joel Meadows revisits BMW's The Hire to examine the tread marks it has left on the industry.

Joel Meadows

Joel Meadows