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AT&T: OK Tattoo Parlour; OK Sushi; OK Surgeon

AT&T’s latest campaign shows us exactly why it's not worth settling for 'just OK'.

Created by a group of Omnicom agencies (BBDO, Critical Mass, Hearts & Science, Organic, DAS’ Dieste) and directed by Martin Granger through Moxie Pictures, the integrated campaign spans three TV spots and a series of online shorts in which customers face up to the dreadful consequences of taking the cheap option.

The moral of the story? You gets what you pays for - so for heaven's sake, don't skimp when it comes to tattoos, surgery or sushi. Or wireless networks, for that matter... 

OK Sushi

OK Surgeon

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