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Virgin Atlantic: Depart The Everyday

Forget negotiating with your neighbour over armrest rights, queues for the malodorous loo, and cramming your suitcase into two inches of space in the overhead locker: this magical 60-second spot for Virgin Atlantic transforms flying into a wonderfully whimsical experience.

Starring real flight attendants - who were handpicked for the commercial following an X Factor-style audition process - the ad, directed by Salomon Ligthelm via Stink, sees passengers escaping the everyday nature of travel when they step on board a Virgin Atlantic flight. Ice cream dispensed from the ceiling? You got it. They've even persuaded the Statue of Liberty to welcome passengers to the States with a friendly wink.

The film forms part of a new multi-million-pound campaign created by AMV BBDO, which includes an equally fantastical spot for Virgin Holidays.

Stay tuned for a Q&A with the agency creative team and Ligthelm.

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