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Rema 1000: Smart House

This slapstick spot out of Try/Apt Oslo shows us that even in this high-tech world, some things are best kept simple.

Promoting Norwegian grocery chain Rema 1000, the ad opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Things starts to unravel, though, after a trip to the dentist and a numbing Novocaine injection...

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