BMW: Wonder Dad
To mark Fathers Day in China, Wieden+Kennedy Shanghai have created this ambitious piece of branded content for BMW.
The 14-minute short film, helmed by Martin Werner, addresses the immense pressures faced by middle-class Chinese to balance society's expectations of modern and traditional responsibilities through the story of a working dad struggling to meet the demands of his job and family life. It's told partly through the eyes of his young son, who…to continue reading please subscribe now
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