adidas: Ultraboost Parley
Tapestry is the hottest way to tell a story these days, it seems: off the back of the BBC's FIFA World Cup spot comes this eye-catching animation promoting the launch of adidas' UltraBOOST Parley, a running shoe made from recycled marine plastic.
TBWA NEBOKO partnered with Psyop and animation studio Golden Wolf to create the stop-motion film, in which the trainer's upper knit is used as a canvas with intricate embroidery…to continue reading please subscribe now
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