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Macy's: Lighthouse

Christmas is all about inclusiveness and bringing people together - a point beautifully made in BBDO New York's holiday campaign for Macy's department store.

In the two-minute film, directed by Steve Ayson via MJZ, a kind-hearted boy living on the mainland tries to befriend the lonely daughter of a lighthouse keeper. With the ocean between them, it seems the two families are destined never to meet - until he comes up with a clever way of using his present to send them a Christmas dinner invitation.   

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