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TK Maxx: A White Christmas

If you've been dreaming of a white Christmas then TK Maxx's festive offering for 2017, courtesy of Wieden+Kennedy London, aims to make your dreams come true by allowing an exclusive group of shoppers to receive the gift of snow at their homes.

A limited number of 2ft, White Christmas snow globes will be hidden in stores across Europe and if you find one then ‘snow experts’ from film industry specialists Snow Business will bring an actual white Christmas to your home (or another location of your choice).

Directed by Ian Pons Jewell through Friend London, and voiced by Bill Nighy, the spot sees a white Christmas come to life as a grandfather gifts his granddaughter a white Christmas snow globe. We then watch the excitement escalate as TK Maxx's snow experts cover the house in snow. The spot is soundtracked by a re-recorded festive version of pop-rock band Pilot's 1975 hit, Magic.

An innovative digital build also allows shoppers to bag a ‘White Christmas’ from anywhere at any time, via shaking an interactive WebGL snow globe. Visitors to can shake their phones (or use their cursors) to get online gifting inspiration, TK Maxx gift cards, and maybe even a TK Maxx white Christmas.

In the UK and Ireland, the snow globes will be scattered across stores from the 17 November.

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