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Asana, a leading work management platform, will launch a new brand campaign created entirely remotely, titled Where There’s Asana, There’s a Way.

To celebrate how teams are navigating the unique challenges related to the rapid move to remote work with Asana, the company’s Marketing and Creative teams created and launched an entire brand campaign in this 100% remote environment titled Where There’s Asana, There’s a Way.

The campaign directed by The Malloys at Superprime aims to show that when teams collaborate with Asana, there’s a way to stay connected and organized to accomplish their biggest, boldest results – even when physically apart.

The ad spot uses a split screen visual to showcase the shift many workers have made from work to home. Scenes depicting the traditional office and characters in work-wear, are contrasted to the new reality of working in bedrooms or at a kitchen table, surrounded by family. Asana’s message is that it’s possible to get work done individually and as a team, wherever you are, with the right collaboration tools in place.

Asana – Set and track your goals with Asana

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The advert is inspired by Asana’s experience. In March 2020, Asana’s entire global workforce of 900+ staff had to adjust to the new realities of remote work. Despite this seismic shift, the team came together to figure out how to best use Asana to make progress as a distributed team, while empowering customers to succeed.

Practicing what they preach, Asana credits its ability to make this campaign - and many other projects across the organisation, happen - through using Asana to manage everything from campaign development and creative approvals to team and agency management across various time zones.

Even when the pandemic hit, businesses using Asana have been able to streamline processes to achieve their most business-critical goals. Asana helps teams at over 82,000 global companies such as Spotify, Sky, L'Oreal, Danone, and Roche to manage their work through projects and tasks, on a daily basis.

Where There’s Asana, There’s a Way will run on broadcast, social, streaming, and digital media platforms, across the core geographies of the UK, US, Germany, Australia and New Zealand.

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