Vivo and AMA take us on an autism journey

There are two million autistic people in Brazil and one of their characteristics is the difficulty in communicating with their families and, consequently, with the world.

One of the means of communication for most autistic people are visual communication cards that help them communicate about basic activities, such as peeing, drinking water, listening to music and even asking to use their cell phone.

The cards were created nearly 40 years ago but have never been updated. With that in mind, Vivo is launching the project The Autism Journey in partnership with AMA - Association of Autistic Friends, first nonprofit institution to support autistic people in Brazil, created by the agency África Creative. Cards can be updated in an innovative way using artificial intelligence, through an online platform that is simple to navigate and will bring autistic people closer to the most revolutionary technology of the moment.

Telefonica – The Autism Journey

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Agency Africa/Sao Paulo
Production Company Santeria
Director Rafael Damy

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Credits

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Agency Africa/Sao Paulo
Production Company Santeria
Director Rafael Damy
VFX Tribbo Post
Audio Post Satelite Audio
Chief Creative Officer Sergio Gordilho
Executive Creative Director Nicholas Bergantin
Executive Creative Director Gustavo Victorino

Creative Director / Copywriter Pedro Rosas
Creative Director / Art Director Pedro Galdi
Producer Thays Miranda
Producer Rodrigo Ferrari
Producer Patricia Melito
Producer Eduardo Machado
Creative Director Felipe Luchi
DP Bruno Tiezzi

Director of Production Paula Ortiz
Producer Nathalia Francatto
Colorist Ely Silva
Producer Roberto Coelho
Producer Kito Siqueira
Music Producer Hurso Ambrifi
Music Producer Charly Coombes
Music Producer Thiago Colli

Composer/Music Producer Koitty
Music Producer Pedro Motta
Sound Designer/Audio Mixer Carla Cornea
Audio Producer Vithor Moraes
Sound Designer Arthur Dossa
Music Producer Iran Ribas
Producer Theo Etlin
Producer Giovanna Lima

Editor Paula Mayumi Fonseca
VFX Editor Dennys Tadeu

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Just access www.theautismjourney.com.br and interact with a neural network that analyses billions of online data to further strengthen human relationships with those who need it most.

“Vivo continues with its purpose of digitising to approach and brings a project that can help family members and educators to promote a different and immersive experience with autistic people”, says Marina Daineze, director of Brand and Communication at Vivo.

Scientific studies prove that interacting with autistic people through their hyper-focus helps to improve communication, and based on this, it will be possible to create personalised cards on the website, inspired by the interests and passions of each autistic person. That is: if a person within the spectrum likes dinosaurs, he can generate several cards on the site with drawings of dinosaurs demonstrating basic and easy-to-understand situations. In this way, they can feel more engaged in interacting with the cards and, consequently, more motivated to communicate.

The platform also had all its architecture and layout designed for autistic people, respecting colours and typologies that are friendlier to them.