VFTS presents Max a taxi driver from the island
Spot produced by K48.
C41 presents, in collaboration with VFTS and K48 production, a new fashion film with narrative and interesting features.
The film was written by Luca A. Caizzi, creative director of C41 Studio and C41 Magazine, producer of countless unique works.
max: a taxi driver from the island is a multi-media project by C41 Studio. In an editorial perspective we tell the new face of VFTS, who’s declaring out loud the aim to set the brand on an higher level in the market. The narrative voice of the taxi driver Max makes this film very personal and exciting. The story of this wonderful man, whose family has lived on the streets for generations on board a Taxi, is alternated with fashion moments in which the products of the brand are shown.
The use of film makes this film truly unique.
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