Strike launches feel good ad of the summer
New positioning for UK’s second biggest online estate agent Strike focuses on how great you feel when you sell your house with Strike.
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Online property platform Strike launches its new brand positioning, Feel Free.
The new TV, radio and digital campaign, celebrates how using Strike sets you free from paying fees and sets you free from the usual hard selling tricks of the trade. The ad features Strike customers expressing their feeling of freedom via dance to the infectious dance track Keep Moving by Jungle.
The TV ad will launch regionally on ITV and Channel 4. The ad was written by the agency Brothers & Sisters and directed by Alexander Brown at Sweetshop. Andy Fowler ECD of Brothers & Sisters said “There’s a time and a place for rational explanation. This isn’t one of these times. We want the nation to feel the pure uplifting, feel good vibes of selling your home with Strike.”
Credits
powered by
- Agency Brothers And Sisters/London
- Production Company Sweetshop/London
- Director Alexander Brown
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Credits
powered by
- Agency Brothers And Sisters/London
- Production Company Sweetshop/London
- Director Alexander Brown
- Editor Trim
- Post Production & Sound No.8
- Music Supervisor Christopher Phelps
- Executive Producer Justin Edmund-White
- Executive Producer Morgan Whitlock
- Producer Theo Youngstein
- Production Manager Mercedes Crescenti
- Producer Noreen Khan
- Colorist Karol Cybulski
Credits
powered by
- Agency Brothers And Sisters/London
- Production Company Sweetshop/London
- Director Alexander Brown
- Editor Trim
- Post Production & Sound No.8
- Music Supervisor Christopher Phelps
- Executive Producer Justin Edmund-White
- Executive Producer Morgan Whitlock
- Producer Theo Youngstein
- Production Manager Mercedes Crescenti
- Producer Noreen Khan
- Colorist Karol Cybulski
Carson Roen CMO of Strike said "We know that for our customers selling their homes for free with Strike is not just about saving money, it's really about how refreshingly different it feels for them throughout the journey. Which is why we're so excited about the Feel Free campaign Brothers & Sisters have developed. It's such a simple and engaging way to really show people how Strike will make them feel rather than bombard them with hard-selling rational messages. We really think the campaign brings to life what Strike is all about."
Alexander Brown, Director at Sweetshop said, "It was great working with Brothers & Sisters on this one, the concept they gave me was so simple and elegant, it made the development a pleasure. We intentionally decided to get away from London for production, opting to shoot in Manchester, which gave the shots such a different feel and blessed with some wonderful sunshine, it was really one of those projects where everything just slotted into place."
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