Creative advertising and digital experience company, Stink Studios, has named Adrian Friend as its new Technology Director, as it continues developing its in-house tech capabilities following a standout year of innovative projects.

Along with building Stink Studio’s technical capabilities, Adrian is responsible for inspiring and mentoring a team already delivering some of the most exciting projects in the tech sector, and helping to grow that team further. He reports to Jax Ostle-Evans, Managing Director.

Ostle-Evans said: “Adrian’s career spans both digital studios and traditional agencies, which, along with his calm demeanor and deep understanding of technology really caught our eye. At the heart of our business is craft and our ability to push technologies to ensure we reach consumers with experiences they truly want to spend time with and we believe Adrian’s experience will allow us to push these even harder.”

Friend was previously Technology Director at MediaMonks, working on brands including Starbucks, McLaren Racing and Mondelez, a role he took up in 2020. Prior to this he was Head of Technology at KHWS, and he has also held roles at FCB Inferno, Isobar and Draw Studio.

He said: “Joining Stink Studios feels like a natural choice: their values closely align with my own and they undoubtedly shine through in all that they create. Stink Studios has a wealth of future thinking clients and I’m excited not only to help shape and focus our existing capabilities but to constantly evolve our offering to always be relevant and where our clients need us.”