Media, management and production company Anonymous Content has announced the promotion of Shion Hayasaka from Head of Production to Executive Producer for its UK division. 

In her new role, Hayasaka will work alongside Anonymous Content UK’s managing director and executive producer Tor Fitzwilliams to represent some of the roster’s top talent, including award-winning directors Alex Hulsey, Autumn de Wilde, Elena Petitti di Roreto, Olivia Wilde, and Pantera.

With 15 years of production experience, Hayasaka, who joined Anonymous Content UK in 2020, has been instrumental in driving the success of numerous projects, demonstrating a keen eye for storytelling and a commitment to excellence.

“Shion is a very creative producer and fantastic at working with directors and clients,” says Anonymous Content UK managing director and executive producer Tor Fitzwilliams. “She’s been a true partner in production since she joined the London office, and she will excel in this new role.”

"I am excited to take on this new challenge and grateful for the opportunity to work alongside such talented directors and world-class creatives,” says Hayasaka. “I’m proud of the work we’ve accomplished, and I look forward to working with Tor and the rest of the team as we continue to grow Anonymous Content UK.”

Since opening in 2019, Anonymous Content UK has been nominated for Best Creative Production Company at the Creative Circle Awards, named to Ad Age’s A-List and been recognised with top industry awards including wins at AICP, British Arrows, Ciclope, Creative Circle, D&AD, and the Kinsale Sharks.