Known for crafting narratives that are full of energy, director Saman Kesh is bringing his unique style to OB42's commercial and entertainment line-up.

Kesh's ability to mesh human stories with impressive visual techniques embodies the essence of the production company's commitment to creativity and entertainment. From music videos to high-profile commercials, Kesh has earned numerous accolades throughout his career, including multiple Vimeo Staff Picks and prestigious awards at Cannes and SXSW.

Beyond the commercial realm, Kesh has shot acclaimed short films CONTROLLER and HIT TV, both of which are in development for television adaptations. 

“Saman’s work encapsulates the charismatic nuances we see as essential in today’s advertising," explains Otis Bell, CEO of OB42. "He has a unique ability to inject the perfect amount of personality and originality into his films whilst dousing them in high-octane camera techniques that punch their way into the viewers eyeline and keeps them engaged. He’s very much aligned with our ambitions as a company across all areas of film making so we’re feeling super charged by having his creativity and passion at the centre of our newly released roster.”

“The rebranded OB42 is such a unique model that suits me and my weirdo interests (both in and out of commercials)," adds Kesh. "It’s an exciting prospect to be with this evolved company, a place I can thrive and where I’m supported with my cinematic shenanigans.

"I love working in the UK and I feel with OB42 and their awesome team my adventure will go so much further. We really got some fun stuff cooking and this yank can’t wait to inject his adhd into the UK market.”