Progressive’s Replay settles disagreements during the holidays
Spot directed by O Positive director David Shane.
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When preparing for the holidays, sticking to the grocery list is crucial, especially when it comes to grandma’s favourite dish.
Progressive Insurance and creative agency Arnold Worldwide show the importance in the fourth spot of their Replay campaign, which features a family gathered at the dinner table for the holidays.
When the grandmother asks for her favourite sweet potatoes, the mother and daughter of the family begin to disagree over the grocery list. Did the mother request sweet potatoes or mashed potatoes? Pat-ay-to, pat-ah-to. No big deal, right? Nope.
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director David Shane
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director David Shane
- Editorial Cosmo Street/New York
- Chief Creative Officer Sean McBride
- SVP Group Creative Director Gregg Nelson
- SVP Group Creative Director Michael Sullivan
- Senior Copywriter Tori Young
- Art Director Danny Hughes
- SVP Executive Producer Sean Vernaglia
- SVP Director of Business Affairs Camara Price
- Chief Client Officer Val Bettini
- DP Charlie Sarroff
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Line Producer Jason Reda
- Head of Production Anne Lai
- Editor Aaron Langley
- SVP Marketing Director Victoria Parchment
- VP Marketing Director Jordan Colleran
- Assoc. Director of Project Management Eric Rubino
- EVP Brand Strategy Director Katherine Dorey Sheehan
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director David Shane
- Editorial Cosmo Street/New York
- Chief Creative Officer Sean McBride
- SVP Group Creative Director Gregg Nelson
- SVP Group Creative Director Michael Sullivan
- Senior Copywriter Tori Young
- Art Director Danny Hughes
- SVP Executive Producer Sean Vernaglia
- SVP Director of Business Affairs Camara Price
- Chief Client Officer Val Bettini
- DP Charlie Sarroff
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Line Producer Jason Reda
- Head of Production Anne Lai
- Editor Aaron Langley
- SVP Marketing Director Victoria Parchment
- VP Marketing Director Jordan Colleran
- Assoc. Director of Project Management Eric Rubino
- EVP Brand Strategy Director Katherine Dorey Sheehan
The challenge flag is thrown, and Progressive’s “Replay” appears. Once it’s proven the mother did in fact ask for mashed potatoes, she sarcastically points out that her daughter picked a great time to start listening to her.
Arnold Worldwide Sean McBride, CCO said: “The holidays are prime season for two things: football and familial disagreements, and this spot combines both. For any of these “what really happened replay” spots to work as well as they do, there needs to be real truth in the details. I think we’ve all experienced the tension around the holidays that we find in this spot. One minute you’re hugging and thrilled to be reunited, the next you’re fuming about how someone parked too close to your car or, in this case, whether or not sweet potatoes were on the grocery list.
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