Pedro Pascal solves fake crimes for Merge Mansion
The new campaign for the mobile game is a thrilling trailer for a show that doesn’t exist. Directed by Martin Werner, produced by Bacon, and made with Reaktor.
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Launched in 2020, mobile game Merge Mansion now has more than two million active users and 40 million downloads. In other words, it is a smash hit.
So how does the Helsinki-based developer Metacore behind the game tease the next update for the game? With a fake crime campaign starring Hollywood’s leading man Pedro Pascal.
In the new spot, Pascal plays a detective investigating secrets in the Boulton family known from the game. The campaign is directed by Martin Werner, produced by Bacon and made with Reaktor, and blends cinematic quality with subtle humour.
Credits
powered by
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- Production Company Bacon
- Director Martin Werner
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Credits
powered by
- Production Company Bacon
- Director Martin Werner
- Talent Pedro Pascal
Credits
powered by
- Production Company Bacon
- Director Martin Werner
- Talent Pedro Pascal
“This campaign has been a dream project for me. Getting the opportunity to translate the Merge Mansion game into a mockumentary short gave my production company Bacon and me the opportunity to flex all our filmic muscles,” says Martin Werner. “Being able to structure everything around a world class actor like Pascal took the concept to a higher level and although Pascal is playing a fictional character here, the legacy of his previous work felt like it combined perfectly with our take on the Merge Mansion universe. I am truly proud of what we have been able to put together, it required sheer precision and teamwork from the entire crew who all performed to the highest level from start to finish.”
The campaign was shot in Lisbon and continues the mysterious tonality of the mobile title, this time with some added star power from the star of The Last of Us and The Mandalorian. “Merge Mansion has created a fascinating story centered around family drama filled with mystery and secrets that has captivated fans all around the world through their entertaining and unpredictable video campaigns,” says Pedro Pascal.
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“Making this short film for Merge Mansion was truly a unique experience and I had so much fun working with Martin to fulfill his vision and bring the lore of Merge Mansion to life. From the first day, it was clear how much love and passion the group at Metacore has for its characters and this game and I’m happy that I got to be a part of their next big moment.”
On working with Bacon on the project, Sandra Fenyo, VP Brand Marketing at Metacore Games, says: “Working with Martin Werner and the whole team at Bacon to bring the mysterious world of Merge Mansion to life has been an inspiring and exciting adventure, and the results speak for themselves. Martin immediately shared our vision and with passion and creativity helped us create a campaign that will get people asking: What's Grandma hiding?”
