A total of 121 films from 24 countries were submitted, the jury has selected twelve of those for the shortlist. Four productions by Filmakademie Baden-Wuerttemberg students made it onto the final selection.

The young advertising filmmakers will be there live and in person on 24 May 2022 when the coveted prizes for up-and-coming international advertising film talents are presented at the Filmakademie in Ludwigsburg. FABW as the organiser and Porsche AG as the main sponsor are looking forward to welcoming the filmmaking teams, numerous industry guests, the international jury of experts and the presenter Britta Poetzsch, who is Chief Creative Officer Campaign at the Hamburg marketing agency Track GmbH.

12 films have been nominated in three prize categories:

In the first entry in the Short Advertising Content category, the famous film quotation “Follow the money” is taken very literally. In the other films, characters from world-famous paintings are transported to contemporary everyday situations, and oversized burgers suddenly start landing in the desert. The question of what it really means to love yourself is also explored.

The nominated films in the category Long Advertising Content revolve around three young people who have experienced discrimination. We hear the stories of famous wrestlers from the Russian Republic of Dagestan, of young people breaking new ground as they play a game of football in a utopian country, and of the risks American children are exposed to as a result of private gun ownership.

In the third category, Driven by Dreams, one entry is about a young woman who sells her body in order to pay for her mother’s funeral. Another is about the next generation of feminist men. And two entries explore important taboo topics: the tragic consequences of female genital mutilation, and depression and anxiety disorders in young people.

Overview of the nominated films:

Short Advertising Content 

  • “Apple: DIRTY MONEY” (Directors: Sinan Sevinç, Dominik Ströhle), Production: FABW, Germany 
  • “Auction Spotter: FIND YOUR ART” (Directors: Fariba Buchheim, Andreas Pfohl), Production: NOZY Films, Germany 
  • “Hardee’s: GO ALL IN” (Director: Angelo Cerisara), Production: BIG KAHUNA, Lebanon 
  • “MeUndies: LOVE EVERY FLAW” (Director: Mario Garza), Production: KoolShiit Productions, USA

Long Advertising Content 

  • “Carhartt WIP: WORKING ON SOCIETY” (Director: Vincent Boehringer), Production: FABW, Germany 
  • “Diesel: DAGESTAN EAR” (Director: Natascha Stogu), Production: FABW, Germany 
  • “Nike: THE LAND OF NEW FOOTBALL” (Director: Felix Brady), Production: Stink Films, UK 
  • “States United to Prevent Gun Violence: UNBOXING” (Director: Kevin Wilson, Jr.), Production: Chelsea Pictures, USA

Driven by Dreams 

  • “ A DARK MOMENT OF FAITH” (Director: Zornitsa Dimitrova), Production: FABW, Germany 
  • “They Have Spoken: THE BOYS HAVE SPOKEN” (Director: Java Jacobs), Production: 1/33 Productions, USA 
  • “Plan International Deutschland / NALA e.V.: #THEOTHERVULVA” (Director: Sarah Fürstenberg), Production: Hamburg Media School, Germany 
  • “Hope Guardians: VOICENOTE” (Director: Talya Galasko), Production: Sketchbook Studios, South Africa

On the international jury of experts this year are:

  • Julica Hauke, Managing Partner, Grabarz & Partner advertising agency, Hamburg
  • Oliver Hoffmann, Director Marketing Communications, Porsche AG, Stuttgart
  • Daniel Huntley, News Editor shots, London
  • Matthias Lebeer, Director, London
  • Jabu Nadia Newman, Director, Cape Town, South Africa
  • Lyndy Stout, Editor 1.4, London

A prize is awarded to one winning film per category. The three successful teams will each receive a trophy and a cash prize of €4,911 – a nod to the classic sports car, the Porsche 911.

Other partners and sponsors of the Porsche Awards include the City of Ludwigsburg, Distelhäuser Brauerei Ernst Bauer GmbH & Co. KG and Wirtschaftsförderung Region Stuttgart GmbH (the Stuttgart Region Economic Development Corporation).

International media partnerships exist with shots (international advertising film publication, London), 1.4 (online platform for international short film talents, London) and the Young Director Award (YDA), which is presented annually at the Cannes Lions Festival.

Further information about the nominations, including full credits and film stills, can be found here.

You can find further information at: