NFL showcases the philanthropic voices of its players
Little Minx helps create this impactful short to help America Inspire Change alongside football champions and leading social justice voices.
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Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
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Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Group Creative Director Erwin Federizo
- Senior Art Director Anna Vaughan
- Group Director of Production (HP) Nicole Haase
- Senior Producer Film Leah Karabenick
- Executive Producer Rhea Scott
- Editing Company Rock Paper Scissors
- Music Company Barking Owl
- Post Production Company MPC/Los Angeles
- Chief Creative Officer/Founder Glenn Cole
- Executive Creative Director Zach Hilder
- Senior Copywriter Eugene Fuller
- Production Designer Regan Jackson
- Editor David Brodie
Credits
powered by
- Agency 72andSunny/Los Angeles
- Production Company Little Minx
- Director Malik Sayeed | (Director/DP)
- Group Creative Director Erwin Federizo
- Senior Art Director Anna Vaughan
- Group Director of Production (HP) Nicole Haase
- Senior Producer Film Leah Karabenick
- Executive Producer Rhea Scott
- Editing Company Rock Paper Scissors
- Music Company Barking Owl
- Post Production Company MPC/Los Angeles
- Chief Creative Officer/Founder Glenn Cole
- Executive Creative Director Zach Hilder
- Senior Copywriter Eugene Fuller
- Production Designer Regan Jackson
- Editor David Brodie
Directed by Malik Sayeed and conceived by agency 72andSunny, this touching short film for the NFL honors the sacrifice of a family who dedicated their lives to fighting for justice.
After Anquan Boldin’s cousin, Corey Jones, was killed by a plainclothes police officer, Boldin became more politically active, retiring shortly after to help found the Players Coalition. This charity arm of the NFL supports social justice causes across the nation. The ad, which aired on Sunday during the American Football Conference Championship, showed Boldin announcing his retirement, explaining that what happened to Jones will not be in vain. He ends the ad stating “Some things are more important than football.”
Cut with footage of press during the day after Jones’ death and a reenactment of the night of the tragedy, Inspire Change is overtly political and without gloss. It’s effective because it feels like a response to the current climate in the USA as well as showing the way forward through positive, focused change.
