New Ford Explorer Woodwork Music
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The cinematic campaign offers a fun family challenges take on adventurer’s epic tales.
UK based Woodwork Music soundtracks two spots for the redesigned Ford Explorer series…
The cinematic campaign offers a fun family challenges take on adventurer’s epic tales.
Woodwork Music were pleased to work with Wieden + Kennedy New York on two of the new Ford Explorer commercial films. Director Steven Ayson shot one lead 60” and two 30” spots infused with wit and humour about elite explorers caught up with the everyday life emergencies.
Matt Mulvey, Copywriter, said: Music was the backbone of this campaign. It was crucial that each spot opened with the drama and sophistication you'd find in a movie score, then had the restraint to stay elevated, even as the visuals drifted off into the mundaneness of everyday life. Phil Kay’s ability to strike this balance was a key part of bringing the idea to life creatively.
Credits
View on- Agency Wieden + Kennedy New York
- Production Company MJZ/USA
- Director Steve Ayson
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Credits
View on- Agency Wieden + Kennedy New York
- Production Company MJZ/USA
- Director Steve Ayson
- Editing Exile Editorial
- Music Woodwork Music
- Editor Kirk Baxter
- Art Director Mike Lee
- Composer Philip Kay
- Associate Producer Ava Rant
- Copywriter Matt Mulvey
- Creative Director Stuart Jennings
- Creative Director Eric Helin
- Executive Creative Director Karl Lieberman
- Executive Producer Alison Hill
- Head of Production (HP) Nick Setounski
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy New York
- Production Company MJZ/USA
- Director Steve Ayson
- Editing Exile Editorial
- Music Woodwork Music
- Editor Kirk Baxter
- Art Director Mike Lee
- Composer Philip Kay
- Associate Producer Ava Rant
- Copywriter Matt Mulvey
- Creative Director Stuart Jennings
- Creative Director Eric Helin
- Executive Creative Director Karl Lieberman
- Executive Producer Alison Hill
- Head of Production (HP) Nick Setounski
