Make merry memories with PetSmart
This longform piece by Deutsch LA, looks at the life of a pet parent via an advent calendar and showcases the memories pet parents share with their pets.
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What do PetSmart and Taylor Swift have in common? They’ve both had their visions come to life with the help of director Drew Kirsch who was behind the lens for the retailer's latest spot Make Merry Memories starring Lucy Hale.
This longform piece by Deutsch LA, looks at the life of a pet parent via an advent calendar and showcases the memories pet parents share with their pets. Coincidentally, Taylor Swift’s Lover video, which Kirsch directed, included similar elements like using different rooms with vibrant colours to tell a heartfelt story. This made Kirsch the perfect director for this spot.
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Tomorrow/USA
- Director Drew Kirsch
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Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Tomorrow/USA
- Director Drew Kirsch
- Executive Producer Brynne Copping
- Editing Steelhead (In-House at Deutsch/Los Angeles)
- Senior Editor Ian Paxton
- Head of Post Production Amy Saunders
- Senior Post Producer Heather Stanic
- Senior Post Producer Dominick Guglielmo
- VFX/Finishing Ingenuity Studios
- Executive VFX Supervisor Grant Miller
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- Music Citizen Music
- Creative Director Tomas Jacobi
- Head of Production Molly Young
- Senior Music Producer Kate Sims
- Audio Mix Lime Studios
- Audio Mixer Adam Primack
- Executive Producer Susie Boyajan
- Chief Creative Officer Ryan Lehr
- Creative Director Brynn Good
- Creative Director Shiran Teitelbaum
- Art Director Harper Biewen
- Executive Producer Dan Kaplan
- Senior Producer Geoff Tarr
- Production Designer Brandon Mendez
- Senior Copywriter Bryce Pangman
- Senior Art Director Chad Corbin
- Talent Lucy Hale
- Design Director Adhemas Batista
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Tomorrow/USA
- Director Drew Kirsch
- Executive Producer Brynne Copping
- Editing Steelhead (In-House at Deutsch/Los Angeles)
- Senior Editor Ian Paxton
- Head of Post Production Amy Saunders
- Senior Post Producer Heather Stanic
- Senior Post Producer Dominick Guglielmo
- VFX/Finishing Ingenuity Studios
- Executive VFX Supervisor Grant Miller
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- Music Citizen Music
- Creative Director Tomas Jacobi
- Head of Production Molly Young
- Senior Music Producer Kate Sims
- Audio Mix Lime Studios
- Audio Mixer Adam Primack
- Executive Producer Susie Boyajan
- Chief Creative Officer Ryan Lehr
- Creative Director Brynn Good
- Creative Director Shiran Teitelbaum
- Art Director Harper Biewen
- Executive Producer Dan Kaplan
- Senior Producer Geoff Tarr
- Production Designer Brandon Mendez
- Senior Copywriter Bryce Pangman
- Senior Art Director Chad Corbin
- Talent Lucy Hale
- Design Director Adhemas Batista
Anyone with a fur baby gets it, like PetSmart, they’ll do anything for their pets from dressing them up in festive outfits in holiday cards to buying their gifts first. Pet parents look forward to the holidays because that’s when they get to share the most quality time with their pets and show their love.
Director Drew Kirsch has also worked with one of today’s biggest pop star’s, Taylor Swift. He directed visuals for her singles Lover and You Need to Calm Down.
“Making new memories is the best part of the holiday season. And Director Drew Kirsch and his production team Tomorrow helped bring the holiday magic to life in our PetSmart campaign,” said Deutsch LA Creative Director duo Shiran Teitelbaum and Brynn Good. “From the adorable pets to real-life sets, creating this work for our PetSmart clients was a merry memory in itself."
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