Lacoste x Zalando's sun-drenched dreaming
Soft touches and warm shots fill a spot, from Fiona Jane Burgess, that paints an intimate portrait of youth.
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Credits
powered by
- Agency ZMS/Berlin
- Production Company Halal
- Director Fiona Jane Burgess
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Credits
powered by
- Agency ZMS/Berlin
- Production Company Halal
- Director Fiona Jane Burgess
- Service Production Western Productions, Barcelona
- Music and Sound King Lear Music & Sound
- Sara Kurp Post producer Okay Studio
- Executive Producer Job Sanders
- Producer Josefine Bothe
- Executive Producer Esther de Udaeta
- DP Andreas Bjorseth
- Production Designer Delfin Emiliano
- Sound Designer Jack Sedgwick
- Music Supervisor Sarah Giles
- Colorist Julien Alary
Credits
powered by
- Agency ZMS/Berlin
- Production Company Halal
- Director Fiona Jane Burgess
- Service Production Western Productions, Barcelona
- Music and Sound King Lear Music & Sound
- Sara Kurp Post producer Okay Studio
- Executive Producer Job Sanders
- Producer Josefine Bothe
- Executive Producer Esther de Udaeta
- DP Andreas Bjorseth
- Production Designer Delfin Emiliano
- Sound Designer Jack Sedgwick
- Music Supervisor Sarah Giles
- Colorist Julien Alary
The latest campaign for Lacoste x Zalando from ZMS creative brings us sun-kissed visuals showcasing the impeccably dressed cast of characters.
The fashion film, helmed by SMUGGLER's Fiona Jane Burgess and produced by HALAL, chronicles the experiences of youth, with a strong narrative thread and overlying narration from Camille Jensen.
“How can I write my own story when I’m living in the middle of it?” she asks, as we are taken on a journey of images showing what it is to be young, free, and alive.
To Be Honest tracks the experiences of connection, love, heartbreak, and loneliness, with Burgess’ direction capturing a sense of liberation and the vulnerability of connection.
