Kia hits the clouds in new spot

Instead of getting your head out of the clouds … what if you can drive headfirst into them? 

With the launch of the new Telluride X-Pro, Kia is taking on a whole new meaning to the phrase: “the sky’s the limit.” For the vehicle that provides the most elevated and refined driving experience of the Kia family of SUVs, creative agencyDavid&Goliath crafted a campaign to blast off the Telluride X-Pro that is just as lofty as the heights a driver can reach in it.

A :60 spot befitting of the campaign tag line, “Welcome to a new elevation," tells a cinematic story the likes of which we haven’t heard or seen before. Under the deft directorship of Philippe André of REVERIE Content, the tale opens up to a couple going for a drive through the scenic, winding canyons of Telluride, Colorado, up towards Imogene Pass, situated over 13,000 feet above the town. With no paved roads in sight, they traverse up the mountain on treacherous, narrow dirt and rock paths, and throughout their journey, encounter oddities including a man in a painter’s outfit pulling along his donkey carrying buckets of paint and further up the mountain, blue paint dropping on rocks from the sky.