Iga Świątek stars in latest Porsche campaign
Produced by Papaya Films, the film showcases Świątek Top accuracy, huge intensity, and the endless appetite for winning.
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Iga Świątek, Polish tennis sensation and World Tennis Association (WTA) ranking leader, has joined the prestigious Friends of Porsche lineup in June 2023.
In the newest campaign for Porsche the recent Indian Wells winner featured in a commercial that centres around the theme of change. This new campaign captures the essence of transformation, embodying both Świątek's unbeatable spirit and the introduction of the fully electric Porsche Macan model, which appears alongside the tennis star.
Produced by Papaya Films, the spot is defined by its dynamic shots and editing, drawing parallels with the pace and intense fervour of high-level tennis matches. Directed by Michał Misiński and lensed by Michał Englert, the campaign's strategy and creative concept were crafted by DDB Warsaw and Juice was responsible for the comprehensive post-production of both sound and video.
Credits
View on- Agency DDB/Warsaw
- Production Company Papaya Films/Warsaw
- Director Michal Misinski
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Credits
View on- Agency DDB/Warsaw
- Production Company Papaya Films/Warsaw
- Director Michal Misinski
- Executive Producer Sebastian Jurczek
- Executive Producer Tomek Skrodzki
- Producer Kamila Zawada
- Post Production Juice Studio
- Creative Director Krzysztof Mielcarek
- Creative Director Mariusz Sepek
- Production Designer Monika Sajko
- DP Michal Englert
- Editor Kuba Tomaszewicz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Warsaw
- Production Company Papaya Films/Warsaw
- Director Michal Misinski
- Executive Producer Sebastian Jurczek
- Executive Producer Tomek Skrodzki
- Producer Kamila Zawada
- Post Production Juice Studio
- Creative Director Krzysztof Mielcarek
- Creative Director Mariusz Sepek
- Production Designer Monika Sajko
- DP Michal Englert
- Editor Kuba Tomaszewicz
"We managed to capture dynamic and diverse shots that reflect Świątek's style of play on the court. Working with her has been very smooth. It's a great pleasure to witness her technique and talent up close and translate it to the film language" says Kamila Zawada, producer at Papaya Films.
"Teaming up with Porsche is always a pleasure, their briefs spark creativity, and the freedom they offer allows us to collaborate with extraordinary talents like superstar Iga Świątek. I’m genuinely proud of what we’ve achieved, and I hope viewers can sense that depth when they see the final product” adds Michał Misiński, the director of the commercial.
This campaign marks the second collaboration between Papaya Films and Iga Świątek. The first project was an international production for Infosys, in partnership with AKQA, shot earlier this year.
