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Heineken – Back to Bars

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This musically-inspired ode to bars encourages patrons to give back to their local watering holes, even when those countertops remain empty. 

Back to Bars is catchy and fun, focusing on the neighborhoods and small businesses affected by the lockdown orders, touching on next-door dives, sports bars, and fancy cocktail lounges. As we move through each space, the lyrics of Don’t You (Forget About Me) appear in clever ways. Animators and designers have crafted, quilted, and trawled through stock footage in order to illustrate both the anthem and the bars we’re no longer visiting. 

Directed by Marcio (Squarehead) Leitao, the piece is a strong example of utilizing VFX and computer graphics in interesting and fun ways, working especially well for Heineken, a brand that routinely offers comedic ads, most recently Cheers to All and Stay in Your Crate. Stink Brazil has crafted an exceptionally enjoyable ad full of fun images and universal bar visuals. 

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